Marion County Election Board
VIDEO, DIGITAL, SOCIAL, ILLUSTRATIONS, ICONS, PRINT
The Marion County Election Board (MCEB) oversees federal, state, county, city, and school district elections in Marion County. The board’s administrative duties include accepting campaign finance and candidate filing forms, handling election ballots, maintaining voting machines, training election officials, and counting and certifying votes. We were tasked with continuing to work with MCEB for the upcoming presidential election year and the general election. Deliverables included digital display ads, storyboards for animation videos, print ads, and icons (in addition to a previous icon library Well Done created for them).
HOW TO VOTE
As we targeted a broad audience including young, likely inexperienced voters, this video illustrates the voter’s journey, encouraging them to make a plan for everything from registration to early/absentee voting to Election Day.
Videos animated by Buff Motion.
META ADS
MESSAGING BY COLUMN: 1 - Absentee Voting, 2 - Early Voting, 3 - Importance of Voting, 4 - Registration, 5 - Where & How to Vote
THE IMPORTANCE OF VOTING
Every voice matters, and every vote matters. This video illustrates the impact of voting and how a single ballot can make a major difference in our community. It’s a motivating message for viewers who might not be regular voters.
PRINT ADS
OUTDOOR
ALL OF US, TOGETHER
This video adds assets to our Importance of Voting message campaign. It illustrates the impact and power that we as Americans have in our country, encouraging people to come together and vote on Election Day.
GOOGLE RESPONSIVE DISPLAY ADS
ICONS
