CARLEE McKENZIE
MUSES MUSIC FESTIVAL
*Awarded 3rd overall in show at the Ball State 87th Annual School of Art Student Show
MUSES is a music festival celebrating indie female-fronted artists and bands. The goal of this project was to create an event and design the identity and website. Inspired by the muses in Greek mythology, MUSES was created to celebrate the beauty in women artists in the indie music industry.
MUSES is a music festival celebrating indie female-fronted artists and bands. The goal of this project was to create an event and design the identity and website. Inspired by the muses in Greek mythology, MUSES was created to celebrate the beauty in women artists in the indie music industry.
Identity
The primary word-mark was derived from organic shapes, while maintaining structure with the geometric rectangle around it.
The three main colors are an off black, off-white, and muted gold. These colors were chosen as to not be too stark or harsh while withholding the organic, natural style.
