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Well Done Marketing
 

BRAND GUIDE, SOCIAL, ICONS

Well Done Marketing launched an entire rebrand in 2023, while I joined the team three days prior to launch, I was fairly new at any and all brand guidelines and usage for the new Well Done. I was tasked with coming up with template designs for our social media, which had been lacking in previous years. We also began the WDM Brand Guide, which is still a work in progress. I was the designer on the brand guide with the help of a senior art director. While at Well Done, one of my professional development goals was to get more experience in photography. I now take all new-hire headshots and can handle any photography studio setup, as well as take and edit event photography.

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SOCIAL TEMPLATES

To maintain brand consistency on our social media, I was tasked with identifying and creating templates for our most frequent types of social posts. These templates would also be used as a benchmark for future social media posts.

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WDM-SocialTemplates_NewHire_GIF_Instagram_Amanda.gif
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WDM-SocialTemplates_NewHire_GIF_LinkedIn_Lauren..gif
NEW HIRE POST - META
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ANNIVERSARY MILESTONES - META
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AWARDS - META
NEW CLIENT, CASE STUDY, HIRING - META
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SERVICE ICONS

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WDM-Icons_2023_Discovery&Planning.png
WDM-Icons_2023_Iteration&Analysis.png
WDM-Icons_2023_Execution.png
DISCOVERY
CONCEPTING
ITERATION & ANALYSIS
EXECUTION

Creative Director: Jonathan Frazier
Art Director: Nicholas Reese & Monika Chodkiewicz
Designer: Carlee McKenzie
Writer: Nick Honeywell 
Account Service & Marketing Manager: Kiersten Lucas

PROJECT TEAM

Copyright 2025 Carlee McKenzie. All rights reserved.
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