The Indiana Department of Education (IDOE) tasked CVR with creating an identity for "Indiana Food Day", which will be  celebrated in schools across the state. This program includes food education on preparing recipes for the chosen crop for the year and growing the crop with seeds provided from the IDOE. Deliverables included a mascot, a logo badge, stickers, poster, seed packets, and a digital toolkit. The target audience includes school-aged children from elementary to middle school.