See Yourself IN

VISUAL IDENTITY

CICP (Central Indiana Corporate Partnership) approached Well Done to bring their ‘See Yourself IN’ campaign to life . This campaign aims to attract and retain young talent; to showcase to them the advanced industries, companies, and jobs of the future that are here in Indiana so they can see themselves in the state and those jobs.

Gen Z’s unique perspectives,
seeing opportunities; outer star
shape symbolizes seeing through
a hopeful lens

Technology and Gen Z’s comfort
with and preference to be on the
leading edge

Negative shape within the CICP umbrella icon, a new perspective on the logo, the gaps available for Gen Z to fill

Star alludes to Indiana state flag while deviating from the traditional motif

WEBSITE LANDING PAGE

IDENTITY GUIDE

Associate Creative Director: Anne Wolfcale
Art Director: Monika Chodkiewicz
UI/UX Director: Kim Coles
Designer: Carlee McKenzie
Account Service: Jen Welch

PROJECT TEAM

WORK