SEE YOURSELF IN
VISUAL IDENTITY
CICP (Central Indiana Corporate Partnership)approached Well Done
to bring to life their ‘See Yourself IN’ campaign. This campaign aims to attract and retain young talent; to showcase to them the advanced industries, companies, and jobs of the future that are here in Indiana so they can see themselves in the state and those jobs.
CONCEPT
See A Brighter Future Here
VISUAL ANGLE
- Eyes connect this logo to the visual language of the program
- Stars represent hope, bright futures, and Gen Z’s “reach for the stars” mentality
​
SYMBOLS
Eye = Light, wisdom, energy, power
Stars = Indiana, hope, future
VISUAL SOLUTION
- Represents the variety of jobs and futures for young Hoosiers to explore
- Shows inclusivity and the value of new perspectives
- Positions the program as a catalog of opportunity
- Demonstrates the variety of jobs and industries looking for Gen Z employees
PRIMARY LOGO
Gen Z’s unique perspectives,
seeing opportunities; outer star
shape symbolizes seeing through
a hopeful lens
Technology and Gen Z’s comfort
with and preference to be on the
leading edge
Negative shape within the CICP umbrella icon, a new perspective on the logo, the gaps available for Gen Z to fill
Star alludes to Indiana state flag while deviating from the traditional motif
LOGO SYSTEM
Secondary Logo (Horizontal)
"Bug"
Icon
APPLICATIONS
IDENTITY GUIDE
