Hopebridge
While interning at Hirons Full-Service Agency in Indianapolis, I worked on a lot of collateral for Hopebridge Autism Therapy Centers, located in Ohio.
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Hopebridge Hearts
With a very quick turn around (8 hours) I was able to complete a logo design, icons, tshirt design, digital ads, and a landing page from only a small brief.
Due to limited time, 4 logo options were created. Option one and two are the same icon with differing orientations. Option one looks like the letter 'B', to further emphasize Hope-Bridge and keep the 'H' inside of the icon in a vertical orientation. Option two can be read more easily as a heart, but the 'B' idea is lost. Options 3 and 4 are similar, and based roughly on another concept Hopebridge was playing around with, 'Hopebridge Building Bridges'. Using one continuous line, a nice heart is formed. It's has a softly look at feel to the first two options, and the 4th option could potentially be seen as a bridge with the two 'H's.
Option 2 was chosen with no changes, and more orientations were created for various collateral.
Icons (or cornerstones) were created for 'Be Awesome, Be Passionate, Team, Give Hope, and Learn & Grow. The Hopebridge team opted for a more traditional, softer heart shape, as opposed to the geometric heart in the logo.
Tshirt Mockups
Landing Page
Square Digital/Social Media Ads
Hopebridge Sidekicks
After presenting the Hopebridge Hearts concept to a focus group, the feedback relayed was to keep the original idea closer to this design (Hopebridge Heros-cancelled due to COVID-19). And thus, Hopebridge Sidekicks concept was born. I was given 4 hours to complete a new logo design, digital ads, and landing page.
The first logo that was sent to the Hopebridge team featured a mask icon. This logo was quickly dismissed as people often 'mask' autism, and Hopebridge didn't want to send that negative message.
The final logo kept that hexagon frame and replaced the mask with a stylized, superhero-esc 'S'. The word 'SIDEKICKS' under the primary logo also has manipulated text to relate back to the icon.
Static Digital Ad 1
Landing Page
Landing Page
Static Digital Ad 2
Hopebridge Autism Awareness, Acceptance, and Advocacy month (AAAA Month)
April is Autism Awareness month! Hopebridge expanded this concept by renaming their celebration Autism Awareness, Acceptance, and Advocacy. They needed a logo for this even and collateral to advertise their celebrations.
Many iterations of the AAAA Month logo were created. The client requested the logo be 4A, A4 or a^4 and use their two primary colors.
To stay on theme with the 'Sidekicks' concept, the client requested I use the hexagon shape that was used in the Sidekicks logo icon. They also wanted the A's to be full spelled out and readbale with the logo, but also have the icon be able to stand on its own with no text if needed.
Final Primary logo
Final icon with text
Final icon
AAAA Month Coloring Page
First Responder Day Flyer
First Responder Day Flyer
First Responder Day Flyer
First Responder Day Flyer
First Responder Day Flyer
The client requested that the First Responder Day flyer was to be modeled after the previous year's flyer. However, After seeing the coloring page I created, they asked for a redesign that included characters similar to that in the coloring page.
First Responder Day Flyer Revised
The following posters were requested to be modeled after the posters at last years 'Drive-Thru' event.
Previous year's Drive-thru Event