BANH MI BARISTA
IDENTITY, FOOD TRUCK WRAP, PACKING, MENU
Banh Mi Barista is a family owned Vietnamese restaurant that focuses on integrating vietnamese food and culture to the Fort Wayne community. Their mission statement includes embracing a fun, creative, and innovative work environment. The target audience for this food truck would be those looking for a quick bite that feature fresh ingredients and unique flavors.
For the logo redesign I wanted to make a word mark that would somewhat reflect Vietnamese culture and banh mi barista's fun energy. For the letter forms I took inspiration from Vietnamese nom-chu, it's similar to Chinese characters and Japanese kanji. I circled a few areas that highlight my inspiration the first being the three horizontal lines that i used in the 'A', the second showed a form that i thought resembled a 'B' so i used that and the last circle shows the curve i used to create the 'M'. Staying true to my keywords I wanted to keep the colors fun, creative, and exciting.
The menu design needed to be formatted for a sign and for mobile. The left shows the sign that would be standing outside of the food truck for passerby's to utilize. Instead of putting the menu on the truck itself there is a QR code so the right image of the phones shows what that would look like. I wanted to keep the menu pretty simple color wise and really utilize the primary logo colors so that it wasn't too overwhelming as people were trying to make their decisions. The menu is also very simple with the only items being the banh mi sandwiches, bubble tea, iced green tea, and two kinds of spring rolls.
