The goal of this project was to create a suite of logos to be used on food packaging for each of the Seven Deadly Sins. I was inspired by the illustrative qualities of many craft beer packaging. I created a system to strategically allow each sin to be contained in a similar shape in order to be easily translatable across different kinds of packaging. A pattern was later developed for similar reasons and to show continuity of the overall brand, 'Seven'.

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My concept was inspired by stained glass and arched windows, a nod back to the religious origins of the sins. A rose window was created to show the overall brand that each of the sins fell under.